American Icon

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BOOK REVIEW: American Icon.
**The Book must be the single source on the reference page**
After reading the book Students are to write a book review summarizing the essence of the book and responding to the following questions:
How did Allan Mulally go about strategically changing the way Ford Motor Company conducted business?
What impressed you most about his leadership?
What strategic choices did he make and what was it based on?
When Mulally went to Washington what mistakes, if any, did he make? What could he have done better in order to leave a more satisfying impression?
Why do you believe when you are planning to strategically reinvent a company you need to pay very close attention to the public eye? Give some examples sited in this book where it hurt and benefited a company.



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